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Scent Beauty Expands Stetson Brand into Men’s Grooming

Iconic name in men’s fragrance offers new facial care and body wash products in four scents that target fans as well as new and younger customers.

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By: Christine Esposito

Editor-in-Chief

Scent Beauty, Inc. is expanding its partnership with American men's cologne brand Stetson to introduce a new line of men’s grooming products. The Stetson men’s grooming portfolio includes hair and body washes, body spray, facial washes, and face and beard moisturizers available in four aromatic fragrances inspired by ingredients of the American West. The scents includes Original (notes of mountain citrus and sage), which is targeting men 45 and older who are current consumers of Stetson ...

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